Videocon Mobile has been shouting to get heard in a cluttered, hyper competitive telecom space since its launch. It came up with “Pakdo Life ka Har Signal” idea and caught the fancy of people by innovative OOH and TVCs . Though the creative were good but in my view using signal strength and network quality plank are not very appropriate way to position in current scenario. As the network quality and signal strength do not make the compelling reason for one to switch the operator. Customers are looking for something innovative and change the network only when they find something really new which adds value.
Now Videocon Mobile has extended its pakdo life ka har signal idea to ” Signal mein Break,Plan Leke Dekh ” which is more plausible one and promotes a benefit which may appeal to consumers. The insight used in the campaign is that the one of the greatest worry of prepaid consumers is finished balance at the critical times. Using this insight the company has created 4 TVC’s with Ritiesh Deshmukh as protagonist. The creatives are good with good comic punch from Ritiesh Deshmukh.
Share Your Zero Balance Story and Win An Android Phone:
After running the TVC for a fortnight or so and creating good ripple , the company takes it forward by inviting consumers to participate . As an extension to the ” Signal mein Break ,plan leke Dekh ” campaign , company introduces “Share your Zero Balance Story and Win an Android Phone ” Contest.
In this contest ,one can share his/her zero balance story on Videocon’s microsite and fill in the details alongwith the story. Lucky winners can win Videocon’s Android phone Zeus alongwith Unlimited talktime plan.
The company is promoting this contest in online media and its Facebook and twitter accounts are creating buzz around it. This contest aims at engaging the customers and thus getting more closer to them.
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