With more than 80 million users in November, the yearly trends reflect a user base spanning teenagers with smartphones in Western Europe to users of basic feature phones in developing countries. We look beyond borders, and beyond issues of economic development, to present the most rounded picture of the mobile Web available today.
Who are the risers of the mobile Web throughout 2010? Who has seen their star dim? Our statistics show that while some popular websites such as Facebook are staples of the mobile Web, there are significant movements bubbling just below the top sites. Twitter and Zedge are just two of the sites that rose significantly on a global basis, while waptrick and Friendster became less popular as the year progressed.
We believe people with access to information lead more social, more informed and more empowered lives. Growth in mobile browsing means the Web is pushing beyond its traditional borders. If the first era of the Web was about expanding the capability and content of the Web, the second age is clearly about access. Every page view and every new user represents an opportunity to expand the reach of the Web. We believe that is something to celebrate — not only during the holidays, but every day — for we truly live in a remarkable age.
In our regional spotlight, the focus is on Latin America, where we saw tremendous growth over the last year. In Brazil and Ecuador, for example, the number of people using Opera Mini increased significantly, setting the pace in a region where mobile web use is evolving rapidly.
Happy browsing, and happy holidays!
Jon von Tetzchner,
Co-founder, Opera Software
Highlights
- As shown in Part 1 of the report, Opera Mini saw significant increases in all three categories of growth in November 2010: unique users, pages viewed and data consumed. In all, 80.0 million people used Opera Mini in November, 44.6 billion pages were served, and 6.3 petabytes of operator data were compressed for Opera Mini users.
- As seen in Part 2 of the report, Nigeria passed the United States in terms of total Opera Mini users in the month of November. The United Kingdom, Belarus, Philippines, Poland, Bangladesh and Germany all went up in the ranking of top 20 countries. Turkey was a new addition in November, as Malaysia fell off the list.
- In Part 3 of this month’s report, we look at countries in Latin America. The top 11 countries using Opera Mini in that region are Brazil, Mexico, Argentina, Venezuela, Chile, Colombia, Costa Rica, Peru, Dominican Republic, Ecuador and Honduras.
- Some numbers: From November 2009 to November 2010, page views in the top 11 countries of Latin America increased by 543%, unique users increased by 298% and data transferred increased by 447%.
- Growth rates in Latin America: Brazil and Ecuador lead the top 11 countries of the region in terms of page-view growth (1535.9 % and 860.4 %, respectively). Brazil and Colombia lead the top 11 countries of the region in growth of unique users (575.6 % and 333.7 %, respectively). Brazil and Dominican Republic lead the top 11 countries of the region in growth of data transferred (1181.5 % and 599.7 %, respectively). Costa Rica leads the top 11 countries of the region in page views per user, with each user browsing 694 pages on average each month.
- In the top Latin American countries — except for Brazil — Google, Facebook, Live, and YouTube variously occupy positions 1 through 4 in the site rankings for each country. In Brazil, Orkut replaces Facebook, but Facebook is still in Brazil’s top 10 list of sites.
- We looked at the top 10 handsets used in each of the top 11 Latin American countries. Out of the 110 total handsets listed, 66 of them were Nokia, 29 of them were Sony Ericsson, 2 of them were LG, 1 of them was Samsung, 5 of them were BlackBerry and 7 were Apple.
- In Part 4 of this month’s report, we look at the top sites and handsets worldwide at the end of 2010 (through November) compared to the top handsets and sites observed at the end of 2009. We also compare Opera Mini growth rates (for the period between November 2009 and November 2010) in different regions around the world.
- Twitter and Zedge are two sites that rose significantly on a global basis, whereas waptrick and Friendster became less popular as the year progressed.
- Thirteen handsets made the top 30 list in November 2010 that were not present on the list in November 2009. Nine of them were Nokia handsets, one was a Sony Ericsson handset, one was an Apple handset and one was an LG handset.
- Between November 2009 and November 2010, Latin America showed the fastest growth in terms of Opera Mini users (up 308%), pages viewed (up 545%), and data transferred (up 487%), followed by South Asia. Africa and the Middle East were also at the upper end of the spectrum in terms of unique user growth, pages viewed, and data transferred.
- East Asia grew surprisingly quickly (up 335%) in terms of data transferred via Opera Mini even though that region’s unique user and page-view growth rates were significantly lower in comparison.
Part 1: Growth
Number of users
In November 2010, Opera Mini had over 80.0 million users, a 4.9% increase from October 2010. Since November 2009, the number of unique users has increased 91.8%.Pages transcoded
Opera Mini users viewed over 44.6 billion pages in November 2010. Since October, page views have gone up 7.3%. Since November 2009, page views have increased 137.3%.Data consumed
In November 2010, Opera Mini users generated over 677 million MB of data for operators worldwide. Since October, the data consumed went up by 10.0%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 6.3 petabytes of data in October. Since November 2009, data traffic is up 137.part 2: Country snapshots for November 2010
Top 10
Part 3: Spotlight on Latin America
Highlights
- The top 11 countries using Opera Mini in the region are Brazil, Mexico, Argentina, Venezuela, Chile, Colombia, Costa Rica, Peru, Dominican Republic, Ecuador and Honduras.
- Some numbers: From November 2009 to November 2010, page views in the top 11 countries of Latin America increased by 543%, unique users increased by 298% and data transferred increased by 447%.
- Growth rates in Latin America: Brazil and Ecuador lead the top 11 countries of the region in terms of page-view growth (1535.9 % and 860.4 %, respectively). Brazil and Colombia lead the top 11 countries of the region in growth of unique users (575.6 % and 333.7 %, respectively). Brazil and Dominican Republic lead the top 11 countries of the region in growth of data transferred (1181.5 % and 599.7 %, respectively). Costa Rica leads the top 11 countries of the region in page views per user, with each user browsing 694 pages on average each month.
- In the top Latin American countries — except for Brazil — Google, Facebook, Live, and YouTube variously occupy positions 1 through 4 in the site rankings for each country. In Brazil, Orkut replaces Facebook, but Facebook is still in Brazil’s top 10 list of sites.
- We looked at the top 10 handsets used in each of the top 11 Latin American countries. Out of the 110 total handsets listed, 66 of them were Nokia, 29 of them were Sony Ericsson, 2 of them were LG, 1 of them was Samsung, 5 of them were BlackBerry and 7 were Apple.
Part 4: Trends in 2010
In this month’s special focus, we look at the top sites and handsets worldwide at the end of 2010 (through November) compared to the top handsets and sites observed at the end of 2009. We also compare Opera Mini growth rates (for the period between November 2009 and November in different regions around the world.Highlights
- Twitter and Zedge are two sites that rose significantly on a global basis, whereas waptrick and Friendster became less popular as the year progressed.
- Thirteen handsets made the top 30 list in November 2010 that were not present on the list in November 2009. Nine of them were Nokia handsets, one was a Sony Ericsson handset, one was an Apple handset and one was an LG handset.
- Between November 2009 and November 2010, Latin America showed the fastest growth in terms of Opera Mini users (up 308%), pages viewed (up 545%), and data transferred (up 487%), followed by South Asia. Africa and the Middle East were also at the upper end of the spectrum in terms of unique user growth, pages viewed, and data transferred.
- East Asia grew surprisingly quickly (up 335%) in terms of data transferred via Opera Mini even though that region’s unique user and page view growth rates were significantly lower in comparison.
The image is free to download and distribute for editorial use.
Regional growth rates
Africa
European Union
Middle East
Russia and CIS
Latin America
North America
East Asia
South Asia
Southeast Asia
0
100%
200%
300%
400%
500%
600%
| Page view growth | |
| Unique user growth | |
| Data transfer growth |
Methodology
For this part of the report, we looked at the combined user, page-view, and data-transferred statistics for the top countries in each of the listed regions, and calculated the growth in each of those categories within the time frame November 2009 through November 2010.Here is a breakdown of the countries we looked at within each region:
- Africa: South Africa, Nigeria, Egypt, Kenya, Ghana, Sudan, Libya, Tanzania, Ivory Coast and Zambia
- European Union: United Kingdom, Poland, Germany, Italy, France, Czech Republic, Spain, Romania, the Netherlands and Slovakia
- Middle East: Syria, Iran, Saudi Arabia, Iraq, Jordan, Qatar, Israel, Oman, United Arab Emirates and Occupied Palestinian Territories
- Russia and CIS: Russia, Ukraine, Belarus, Kazakhstan, Uzbekistan, Armenia, Kyrgyzstan, Moldova, Azerbaijan and Turkmenistan
- Latin America: Brazil, Mexico, Argentina, Venezuela, Chile, Colombia, Costa Rica, Peru, Dominican Republic and Ecuador
- North America: United States and Canada
- East Asia: China, Korea, Japan, Hong Kong, Taiwan and Mongolia
- South Asia: India, Bangladesh, Pakistan, Nepal, Sri Lanka, Maldives and Bhutan
- Southeast Asia: Indonesia, Vietnam, Philippines, Malaysia, Thailand, Brunei, Singapore, Cambodia, Laos and Myanmar
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